About me

I am currently building the UX and Design team at BAEMIN, a food delivery company that originated in Korea.

How I got here

I started my career as a designer for GNT – a Japanese company focusing on Mobile Game development; I have worked on many products, from e-commerce to Social networks, at GNT.

After three years of gathering my experience in Design and Product development, I joined Lazada, one of the biggest E-commerce platforms in Southeast Asia. I was responsible for many significant features and took care of the Catalog, Product Page, and Checkout Vertical. I met many great folks here, working directly with Paul and Jon in the team of 14 designers.

Since Alibaba acquired Lazada for 4 billion USD, I have decided to move on and became the Lead experience designer at Aleph, a creative technology studio from Singapore. I worked with banks and financial giants such as Standard Charter, Vietinbank, VP Bank, Prudential Finance, etc. With an outstanding mentorship from Poon, I have learned more about design.

I left Aleph in mid-2018 and led the design team at Zalo, the 100m+ user social app in Vietnam. I have helped build a DesignOps culture, establishing the process of creating a Design-driven organization.


Besides work, I put a lot of effort into building the first community of UX practitioners in Vietnam. I've been the founding member of the UX Vietnam Community → since 2018, hosted the first international UX event in Vietnam. It has created great awareness and attention for the young UX practitioners of Vietnam and the region. This success was a big thanks to all the friends and speakers: Zoey, Aldrich, Chris, Hieu, Wendy, Randy, and Khoi Vinh.

Last year, I started running a new podcast called Design Stories for UXVN, where I interviewed many Vietnamese designers about the stories in design.

Other stuff

I did have some writings on Medium/@thailam sometime ago, primarily written in English.

Before the COVID pandemic, I traveled a lot and loved challenging myself with many activities. I wrote some of my experiences here.

Find me somewhere else: Linkedin and Twitter.

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Thai Lam

UX, Product Design, Leadership