This was one of the most extensive projects I've done at BAEMIN to help revamp the design and user experience when ordering food. The project encapsulates how I combined Research, Data, and Design.
So even though bargain hunters are your largest user segment, you still decide to reduce the number of promotions and believe that quality seekers will not switch to one of your competitors with a better promotion. The decision-making here seems weird to me.
So even though bargain hunters are your largest user segment, you still decide to reduce the number of promotions and believe that quality seekers will not switch to one of your competitors with a better promotion. The decision-making here seems weird to me.